On Jan 2, 2018, Yelp Inc. YELP was upgraded to a Zacks Rank #1 (Strong Buy). The company is benefiting from the growing total addressable market, expanding mobile reach, high quality content and improving user engagement.
Moreover, partnership with GrubHub GRUB and acquisitions of Nowait and Turnstyle present significant growth opportunity.
These factors are expected to drive Yelp's earnings per share growth trajectory. Currently, projected EPS growth rate of 391.03% is significantly better than the industry's expectations.
Notably, Yelp beat the Zacks Consensus Estimate for earnings in three of the trailing four quarters. The top line also surpassed the Zacks Consensus Estimate in three of the trailing four quarters.
GrubHub Partnership: Key Catalyst
Yelp's partnership with GrubHub is a key growth driver. The collaboration will increase the number of delivery and takeout restaurants available for food ordering on the platform, which will help the company gain more users.
This will fuel advertising and transaction revenues for the platform. Moreover, management expects the partnership to improve Yelp's per-order profitability.
Further, the acquisition of Eat24 business by GrubHub provides the company a better return on investment.
Acquisitions Driving Growth
The acquisitions of Nowait (Februay 2017) and Turnstyle (April 2017) are expected to boost Yelp's connection with business owners. We note that consumer-friendly services like reservations, waitlist and Wi-Fi marketing along with Yelp transaction platform, cash back, and Request a Quote will drive subscriptions from businesses in the long haul.
Notably, the company is expanding Yelp Reservations in Nowait, which accommodated more than 50 million diners at more than 9,000 local businesses in the last quarter.
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