Market Overview

Wendy's Vs. Wingstop: Twitter Beef Turns Into...Rap Battle?

Wendy's Vs. Wingstop: Twitter Beef Turns Into...Rap Battle?
Related WEN
Dave & Buster's: It's All Fun And Games With Nearly 30% Upside
Q1 13F Roundup: How Buffett, Einhorn, Ackman And Others Adjusted Their Portfolio
Wendy's Trying To Close In On Key Technical Measure (Investor's Business Daily)
Related WING
4 Reasons Why Wedbush Upgraded Wingstop
Benzinga's Top Analyst Calls From May 4, 2018
JAB closes in on new funding round (Seeking Alpha)

Things are heating up in the fast food turf war.

Slapped with a challenge, Wendys Co (NASDAQ: WEN) waged a full-scale rap battle with an unassuming Wingstop Inc (NASDAQ: WING).

Here’s how it went down.

Hands in its pockets and lost in its head, Wingstop strolled the Twitter Inc (NASDAQ: TWTR)-sphere to a freestyled beat, minding its own business. But it crossed the line, drifted unawares into Wendy’s domain, and the domineering social boss saw fit to defend itself.

The result was a world-class show:

And mic drop.

The Twitter Turf

Wendy’s has established itself as an online personality with its witty consumer engagement and community-rallying campaign awarding a teen free nuggets. Throughout its rise, it gained a reputation for its spiciness.

Notably, Wendy’s is not the only one that’s found the e-universe conquerable territory.

T-Mobile US Inc (NASDAQ: TMUS) CEO John Legere has leveraged his Twitter influence to instigate many a war with competitors AT&T Inc. (NYSE: T) and Verizon Communications Inc. (NYSE: VZ). And President Donald Trump has, by some interpretations, waged literal war on North Korea using the platform.

But the Wendy’s beef is more fun.

Posted-In: Restaurants Crowdsourcing General Best of Benzinga


Related Articles (WEN + TWTR)

View Comments and Join the Discussion!