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WWE Targets August For Launch On New Monthly Snapchat Content

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WWE Targets August For Launch On New Monthly Snapchat Content
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World Wrestling Entertainment, Inc. (NYSE: WWE) is looking to expand its social media and mobile presence by the end of August, according to PWInsider. WWE is reportedly going to produce monthly programming for Snap Inc (NYSE: SNAP)’s Snapchat platform and is looking to roll out the content by August’s Summerslam pay-per-view event.

WWE And Snapchat Show

WWE debuted its first-ever Snapchat Show earlier this year ahead of WrestleMania 33.

“Snapchat is our fastest-growing social platform overall,” WWE EVP of digital and social content Jayar Donlan said earlier this year, adding that the Wrestlemania-themed Snapchat Show allowed WWE to “reach existing fans and new fans and a younger demographic of fans.”

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Snap is looking to compete with other over-the-top content providers for the large and growing audience of cord-cutters. In addition to WWE, Snap has programming deals in place with Walt Disney Co (NYSE: DIS)’s ESPN and ABC, Comcast Corporation (NASDAQ: CMCSA)’s NBC, Discovery Communications Inc. (NASDAQ: DISCA) and others.

Snap has an internal goal of releasing at least two new shows per day on its app by the end of 2017, according to the Wall Street Journal. Snapchat users can access the content under the “Shows” tab in the “Stories” section of the app.

These shows will be a far cry from traditional TV programming, as Snap is targeting only about three to five minutes per show.

Snap is reportedly paying WWE and other content providers nothing up front for the content it airs on its app. Instead, Snap is splitting add revenue with providers 50–50. And of course, WWE is also hoping its new Snap programming will help promote its events and bring in new subscribers to its WWE Network.

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Image Credit: By Lee Dyer from Preston, Lancashire, United Kingdom - A #Phenomenal start to #WWE #WrestleMania #WrestleMania33 last night as the sun starts to set in #Orlando #Florida #AJStyles #ShaneMcMahon, CC BY-SA 2.0, via Wikimedia Commons

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