Market Overview

For Guinness Beer Owner Diageo, March Is The Money Month

For Guinness Beer Owner Diageo, March Is The Money Month

Few brands are more associated with St. Patrick's Day than Guinness beer, which needless to say, means that the beer's parent company Diageo plc (ADR) (NYSE: DEO) sees outsized benefits in March.

According to Statista, the total number of pints of Guinness served on any given day across the world is 7.5 million. But on St. Patrick's Day, the figure nearly doubles to 13 million pints — enough to fill two and a half Olympic-sized swimming pools.

Of course, the surge in demand for a pint of Guinness is helped by the fact that 56.1 percent of people in the United States "embrace their inner Irishness" and celebrate the festivities with a pint, or two — or more.

Statista also cited data from the National Retail Federation, which suggested that 2017's St. Patrick's Day will be the biggest ever since it started gathering data on the holiday 13 years ago. Specifically, spending is expected to rise to $5.3 billion this year from $4.4 billion a year ago and $3.8 billion in 2007.

Fun Facts

Here are some other St. Patrick related fun facts, also courtesy of Statista.

  • 82.5 percent of people wore green.
  • 31.4 percent of people made a special dinner.
  • 27.5 percent of people attended a St. Patrick's themed party at a bar or restaurant.
  • 23.3 percent of people decorated their home or office.

Related Links:

Bubbly And Spirited: 2016's Alcohol Review Overflowing With Good News

Beer Is Still The Undisputed Champ Of Alcoholic Beverages

Posted-In: Beer Beer SalesNews Topics Events Movers Media General Best of Benzinga


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