The Super Bowl's Real Winner: Tech Companies

According to Gadfly's Shire Ovide and Rani Molla, technology companies combined for 15 commercials during the big game, up from 13 a year ago. In fact, tech companies accounted for 29 percent of all commercials, which is the highest among all sectors.

Ovide and Molla argued that many of the tech companies that dished out millions of dollars for a commercial spot didn't or couldn't have existed back in 2000 at the peak of the dotcom bubble. For example, smartphone game makers would have destroyed the most advanced phone circa 2000. Airbnb's business model wouldn't be able to compete in the travel segment, which was for the most part still done the old fashion way through a travel agent or phone.

Another trend observed among tech companies is the overlapping products among competing companies. For example, three companies sell website addresses and website related services, Wix.Com Ltd WIX, Godaddy Inc GDDY and privately-held Squarespace, all battled for consumers attention during the commercial break.

Voice-activated home speakers were also featured in commercials made by Alphabet Inc GOOGL GOOG's Google and Amazon.com, Inc. AMZN.