What Is Amazon's AWS Re:Invent Conference?

Over 24,000 people are expected to attend Amazon.com, Inc. AMZN Web Services 2016 event, re:Invent, in Las Vegas this week.

Amazon has grown into a viable cloud competitor; AWS is projected to bring in more than $10 billion in revenue this year. Starting in 2012, the company’s annual conference has also grown into a flashy event, hosting coders, engineers, entrepreneurs and CIOs to showcase its latest innovations in cloud computing.

Re:Invent = Cloud Heaven

Re:Invent offers conference goers the opportunity to learn more about the state of cloud computing moving forward, how to utilize the cloud to optimize their businesses and also hear from industry experts. The IoT is expected to be a big topic at this year’s event.

Re:Invent is "cloud heaven," with over 400 breakout sessions, boot camps, certification opportunities and training events. The sessions' target audiences range from introductory to expert, so there is something for everyone at the event.

“Over the last five years, the AWS platform has gone from a focus on innovative new tech companies to addressing mainstream enterprise needs. Likewise, the AWS re:Invent conference has evolved to address the need of established enterprise IT pros who are struggling to keep pace with digital startups,” said cloud expert George Lawton.

“At the end of the day, the real money in infrastructure lies in helping old-school enterprises navigate the transition from boring mainframe apps to boring cloud apps that get the job done securely,” added Lawton.

The conference will be hosted at the Venetian and the Expo from November 28 through December 2. The event will be live streamed on https://reinvent.awsevents.com.