Market Overview

Buy A Bud Light, Win Super Bowl Tickets For Life

Share:
Buy A Bud Light, Win Super Bowl Tickets For Life

Hold your breath, make a wish, and count to three.

Anheuser Busch Inbev SA NV (ADR)(NYSE: BUD) has taken a page out of "Willy Wonka and the Chocolate Factory" with its latest promotion.

The company will give football fans the chance to strike gold and win the ultimate prize -- Super Bowl tickets for life. Bud Light has placed 37,000 gold Bud Light cans in their limited edition "Strike Gold" packaging in honor of the upcoming Super Bowl 51.

"Most NFL fans likely won't see one Super Bowl in their lifetime, so we figured what better way to reward one of the NFL's biggest fans than by giving him or her tickets to the big game for the rest of their life?" said Anna Rogers, director of NFL partnerships and strategy, Anheuser-Busch.

The promotion begins on November 28 and runs through January 13. All 18-, 24- and 30-packs across the country (excluding California) will feature the promotion.

Upon receiving a coveted gold can, fans will then get the opportunity to enter for a chance to win the grand prize.

Super Bowl 51 will take place in Houston, Texas on February 5, 2017.

Image credit: Anheuser Busch

Posted-In: Bud Light Super Bowl Super Bowl 51News Sports Events General Best of Benzinga

 

Related Articles (BUD)

View Comments and Join the Discussion!
Don't Miss Any Updates!
News Directly in Your Inbox
Subscribe to:
Benzinga Premarket Activity
Get pre-market outlook, mid-day update and after-market roundup emails in your inbox.
Market in 5 Minutes
Everything you need to know about the market - quick & easy.
Daily Analyst Rating
A summary of each day’s top rating changes from sell-side analysts on the street.
Fintech Focus
A daily collection of all things fintech, interesting developments and market updates.
Thank You

Thank you for subscribing! If you have any questions feel free to call us at 1-877-440-ZING or email us at vipaccounts@benzinga.com