Hold your breath, make a wish, and count to three.
Anheuser Busch Inbev SA NV (ADR)BUD has taken a page out of "Willy Wonka and the Chocolate Factory" with its latest promotion.
The company will give football fans the chance to strike gold and win the ultimate prize -- Super Bowl tickets for life. Bud Light has placed 37,000 gold Bud Light cans in their limited edition "Strike Gold" packaging in honor of the upcoming Super Bowl 51.
"Most NFL fans likely won't see one Super Bowl in their lifetime, so we figured what better way to reward one of the NFL's biggest fans than by giving him or her tickets to the big game for the rest of their life?" said Anna Rogers, director of NFL partnerships and strategy, Anheuser-Busch.
The promotion begins on November 28 and runs through January 13. All 18-, 24- and 30-packs across the country (excluding California) will feature the promotion.
Upon receiving a coveted gold can, fans will then get the opportunity to enter for a chance to win the grand prize.
Super Bowl 51 will take place in Houston, Texas on February 5, 2017.
Image credit: Anheuser Busch
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