Investors Love WWE's New 'Big 4' Ticket Package Idea

Shares of
World Wrestling Entertainment, Inc.WWE
gained more than 2.50 percent on Thursday as investors cheered the company's newest offering to consumers.

According to ESPN (Walt Disney Co DIS, WWE introduced a new package where consumers can buy tickets to four different events across four different nights in the same city.

How It Works

As an example, consumers can buy a package that includes a ticket to NXT on April 1, WrestleMania on April 2, Monday Night Raw on April 3 and Smackdown Live on April 4.

The package for four events will also be offered in Orlando and culminate in WrestleMania, Brooklyn (SummerSlam), Houston (Survivor Series) and a yet-to-be-named city for Royal Rumble.

Consumers can also buy a package that includes transportation and at least a three-night hotel stay. A separate higher-priced package will also include a reception with WWE's superstars and a visit to the performance center.

Tickets will begin selling for the first time on November 18, and WWE will also continue selling individual tickets for each event but at a later date.

The new package could be seen as a welcome announcement after the company's third-quarter earnings report fell short of expectations and painted a concerning outlook.

At last check, WWE was up 2.54 percent at $18.54.

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