Market Overview

These 2 Major Companies Just Announced They Have Gone Much Greener

These 2 Major Companies Just Announced They Have Gone Much Greener

Two major companies have gone much greener.

The Ocean Waste Sneaker

Adidas AG (ADR) (OTC: ADDYY) and Parley for the Oceans recently announced a new limited-edition sneaker made out of ocean waste and other recycled materials.

adidas-ultraboost-uncaged-parley_2-750x500.jpg Source: Nice Kicks.

The surprisingly stylish UltraBoost Uncaged Parley “is more than a shoe. It's a flag for the Oceans' cause and an invitation to join it," Cyrill Gutsch, Parley for the Oceans founder, said in recent an interview. “Protecting the planet is good business,” he added.

But, adidas did not only create sneakers from ocean waste. The brand has also come up with a soccer jersey made 100 percent out of recycled ocean materials.

"We will make 1 million pairs of shoes using Parley ocean plastic in 2017 — and our ultimate ambition is to eliminate virgin plastic from our supply chain,” adidas Group's Eric Liedtke, told Mic.

The ‘Forest Powered’ Plane

Also joining the green club is Alaska Air Group, Inc. (NYSE: ALK), which just completed the first wood-powered commercial flight in history, going from Seattle to Washington, D.C. The company used a renewable jet fuel, composed by 20 percent forest residuals.

While other companies have already used biofuels in the past, Alaska Airlines claims it was the first one to recur to a wood-based alternative.

Back in June, Alaska Air had already tried Gevo, Inc. (NASDAQ: GEVO)’s alcohol-to-jet fuel (ATJ), made from sustainable U.S. corn.

Posted-In: biofuelsNews Education Commodities Markets Tech Trading Ideas General Best of Benzinga


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