Market Overview

Samsung Staffers Burning The Midnight Oil To Find Cause Of Galaxy Note Fires

Samsung Staffers Burning The Midnight Oil To Find Cause Of Galaxy Note Fires

SAMSUNG ELECTRONIC KRW5000 (OTC: SSNLF) is leaving no stone unturned in nailing the flaw that wreaked havoc for the latest iteration of its flagship Galaxy Note smartphone.

The Chosun Ilbo, one of the leading newspapers in South Korea, reported that Samsung has deployed hundreds of staff to find the cause of the fire hazard. Not content, the Korean chip giant is also availing the services of Swiss quality certification company SGS and other outside experts.

In early September, Samsung announced a global recall of 2.5 million Note 7 phones, blaming the action on faulty batteries. This was followed by the U.S. Consumer Product Safety Commission formally recalling about 1 million Note 7 phones in the United States. However, with even replacements catching fire, Samsung was left with no option but halt sales and exchanges of the device globally.

Related Link: Expectations For Apple's Q3 Have Moved Higher And Not Because Of The Galaxy Note Recall

The frantic steps reflect the company's realization that the recall has impacted confidence in its whole Galaxy range of products. This has prompted the company to initiate actions on a war footing.

The company is reportedly investigating the entire manufacturing process and how users handle the phone to unearth issues, if any, with actions such uploading videos, photos or any other content.

An undesirable offshoot of this damage control exercise could be delay in the launch of the next iteration of Galaxy Note, namely the Galaxy S8 smartphone. This was originally scheduled to launch in early 2017. If Samsung is unable to extricate itself from this mess sooner rather than later, it could give Apple Inc. (NASDAQ: AAPL) further inroads into the highly competitive smartphone market.

Full ratings data available on Benzinga Pro.

Do you have ideas for articles/interviews you'd like to see more of on Benzinga? Please email with your best article ideas. One person will be randomly selected to win a $20 Amazon gift card!


Related Articles (AAPL + SSNLF)

View Comments and Join the Discussion!

Posted-In: Chosun Ilbo Galaxy NoteNews Emerging Markets Markets Tech Media Trading Ideas Best of Benzinga