Market Overview

Nike Beats Out Under Armour For Chelsea Football Apparel Deal Worth $1.1 Billion

Nike Beats Out Under Armour For Chelsea Football Apparel Deal Worth $1.1 Billion

Nike Inc (NYSE: NKE) has announced a multiyear deal with legendary English football ("soccer") team Chelsea Football Club worth a reported $1.1 billion.

Earlier in the year, Chelsea had ended its long-time partnership with adidas AG (ADR) (OTC: ADDYY). Nike is set to be the official apparel supplier of Chelsea starting in the 2017–2018 season. The deal is said to be worth $73 million annually over the next 15 years.

Related Link: Under Armour's Growth -- The Source Of Buy-Side Debate

"Chelsea is a world-class club with a rich tradition and passionate fans across the globe," said Nike President Trevor Edwards in a statement. "The partnership with Chelsea reinforces our leadership position in football. We are excited to help grow the club's global reach, serving players and supporters with Nike innovation and design."

Adidas' deal with Chelsea was supposed to end in 2023, but in May the deal was severed early as the club looked for more money. Previously, its deal with adidas was the biggest in the Premier league. Adidas still holds the most expensive apparel deal in the Premier league with Manchester United, worth $128 million a season.

Nike beat out competitor Under Armour Inc (NYSE: UA) for the deal, as the company has been increasing the pressure on Nike when it comes to club apparel deals, especially internationally.

At last check, Nike was up 0.56 percent at $52.39 in Friday's morning session, while Under Armour was seen up 1.62 percent at $38.80 and ADRs of adidas were up 1.06 percent at $85.97.

Full ratings data available on Benzinga Pro.

Do you have ideas for articles/interviews you'd like to see more of on Benzinga? Please email with your best article ideas. One person will be randomly selected to win a $20 Amazon gift card!


Related Articles (NKE + ADDYY)

View Comments and Join the Discussion!

Posted-In: Chelsea Chelsea Football ClubNews Contracts Sports Movers Media General Best of Benzinga