While Twitter Inc TWTR is inking new deals with professional sports networks to live broadcast matches, Snapchat is also working behind the scenes to offer its users never-before seen content.
According to the Wall Street Journal, Comcast Corporation CMCSA, the parent company of various TV properties including NBC broadcast channel E! and Bravo, signed a multi-year agreement to create "shows" for Snapchat.
The agreement will include some of Comcast's most popular stars and franchises, including Jimmy Fallon, "Saturday Night Live" and "The Voice."
It isn't immediately clear the format of the videos, but Snapchat users won't be waiting long to find out. On September 8, E! News will begin offering a weekly series called "The Rundown," which focuses on the latest pop culture news. In addition, "The Voice on Snapchat" will feature user-submitted performances judged by the music talent show's "coaches" from the hit TV show "The Voice."
Ron Lamprecht, an executive at NBCUniversal told the Wall Street Journal that talent its shows are well-suited for Snapchat and its audience. He added that the new videos will consist of content that is specifically designed for the social media platform and not just showing previously aired TV clips.
However, the executive did acknowledge its deal with Snapchat isn't exclusive. He said that if the content "works in other places" then the company will "put it there" as well.
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