New Amazon Line Gives Big Boost To Startups, Gets Invaluable Market Insight In Return

Featuring more than 300 Kickstarter products from promising upstart businesses like Piper, Zivix, Prynt and MudWatt, the giant online retailer is making them available for purchase on Amazon.com. Customers can search a variety of categories, including Electronics, Wireless Accessories, Home & Kitchen, Books, Movies & TV, and Toys & Games, as well as themes such as STEM Products, Always Be Learning, Exquisite Objects, Inventing The Future, and Public Benefit.

According to Jim Adkins, Amazon vice president, working with Kickstarter is a great way for them to learn directly from customers what products they care about, since they truly hold the power to bring these products to life.

"We created the Amazon Launchpad program a year ago to serve creators, inventors and startups. Our goal is to enable them to reach Amazon's hundreds of millions of customers and to overcome one of the biggest challenges any startup faces – bringing their product to market successfully." Adkins added.