Snapchat To Take On Instagram With Latest Feature 'Memories'
Snapchat has just announced a new feature called "Memories" that adds an entirely new element to the platform.
Now when you save a picture or video to your camera roll before you post on Snapchat, the snap will be saved into memories, a private archive within the main app where content will be stored on Snapchat's servers.
Memories can be then saved for future viewing and curated to create long-form stories of personal memories that can be shared.
"You can use Memories to create new Stories from Snaps you've taken, or even combine different Stories into a longer narrative! It's fun to celebrate an anniversary or birthday by finding a few old Snaps and stringing them together into a new Story," the Snapchat blog post read.
The battle between the social media giants heats up as this new feature undoubtedly is taking aim at Instagram (Facebook Inc (NASDAQ: FB)) where users can save their highlights and share them at a later date.
It is not without risk, however, as a key driver to Snapchat's platform initially was the fact that the content disappeared forever.
How ever the new feature plays out, Snapchat continues to be a major disruptor in the social media world.
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