Market Overview

Coca-Cola Scales Back On Beverages As Vermont GMO Law Takes Effect


The Coca-Cola Co (NYSE: KO) is expected to pull beverages from Vermont, as the GMO-labeling law begins to be enforced this week. Now, its mainstay products such as Coca-Cola, Diet Coke, and Coke Zero should remain, but products that have low volume that would require a label change, are simply being removed from the retailers.

Bloomberg reported the per-person soda consumption fell to a 30-year low last year, according to Beverage Digest. They also noted that sales have tumbled, and companies such as PepsiCo Inc. (NYSE: PEP) are bringing a brand-new diet cola line this week.

Despite this new deal, a national solution for this issue is being stuck, giving the U.S. a national GMO-labeling protocol.

Shares of Coca-Cola remained fairly flat at $44.46 per share, up 0.59 percent on the day. Pepsi shares were up 0.96 percent at $103.12.

Posted-In: News Legal Trading Ideas


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