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Under Armour To Expand Into The Fashion Sportswear Industry

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Under Armour To Expand Into The Fashion Sportswear Industry
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Under Armour Inc (NYSE: UA) has announced its emergence into a new type of retail: High-end sports attire.

“Under Armour Sportswear” will encompass a chic, fashion-forward look with the help of a new executive creative director, Tim Coppens, formerly of Adidas and Ralph Lauren.

According to Bloomberg, the line will include men’s and women’s apparel, footwear and accessories. Coppens has his own brand sold in high-end retailers like Barneys. Items include $395 plaid jogging pants.

Under Armour has competed for a long time with other sports retailers like Nike Inc (NYSE: NKE) and Lululemon Athletica inc. (NASDAQ: LULU).

By expanding its repertoire, Under Armour can exceed beyond the average sporting goods store and enter high-end retail spaces.

Posted-In: Under Armour SportswearNews Best of Benzinga

 

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