Market Overview

Tangoe Names Sidra Berman As CMO


Tangoe, Inc. (NASDAQ: TNGO) revealed the appointment of Sidra Berman as its Chief Marketing Officer. According to the company, he would report directly to the acting CEO, James Foy. He brings in over two decades of experience in innovative go-to-market tactics resulting in considerable revenue, as well as product line growth marketing to enterprises.

Before joining Tangoe, Herman was the VP of Marketing for Savi Technology where she was responsible for overhauling the go-to-market strategy, as well as, repositioning of an RFID hardware defense contractor to a solutions firm serving the Bid Data supply chain requirements of Fortune 1000 firms.

The company's acting CEO, Foy, commented, "We are excited to have Sidra on board to help Tangoe execute on its vision to transform how the enterprise manages the cloud and mobile estates. Her successful track record and stellar results transforming the marketing functions at leading technology companies gives us a competitive advantage that will help us continue to grow and market the Matrix platform to be the leading solution enabling enterprises to better manage the control and expense of the full IT landscape."

The company said Berman would be responsible for all of its marketing programs, including global go-to-market strategy, market analysis, lead generation programs, branding, digital, and overall positioning.

For his part, Sidra Berman reacted to the appointment, "Tangoe's drive to execute on its vision of innovation is poised to redefine the strategic value of ITEM. I am thrilled to join a best-in-class organization and executive team that is laser focused on delivering extraordinary value and support to its large customer base. Tangoe's telecom expense management heritage has translated into helping organizations better define, manage, and analyze the impact cloud and mobile technologies have on employees, partners, and customers."

On Monday, shares of the company traded 1.96 percent higher.

Posted-In: News Management


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