Market Overview

'Facebook' Beverages In China? Not Anymore

'Facebook' Beverages In China? Not Anymore
Related FB
Why User Privacy Will Be The Hottest Tech Topic Of 2018
What The FCC's Net Neutrality Repeal Means For You
I'm Not Selling Technology Names Because Of Tax Reform (Seeking Alpha)
Related AAPL
Loup Ventures: Tech Giants Have Invested In 217 AR, VR Startups
Needham's Laura Martin Offers A Few Reasons Roku Shouldn't Be Affected By Amazon's Apple TV, Chromecast Offering
Podcast: Net Neutrality, Disney-Fox, Apple-Shazam, Microsoft AI (Seeking Alpha)

Facebook Inc (NASDAQ: FB) has scored a rare victory in a Chinese trademark dispute with a local Chinese company that registered and used the trademark “face book” to sell food and beverages. The Zhujiang Beverage Factory initially gained approval to continue to use the trademark back in 2014, but the Beijing Higher People’s Court has now revoked the approval and ruled that the company’s “face book” label is an obvious trademark infringement.

Zhujiang Beverage marketing manager Liu Hongqun argued that “face book,” or “lian shu,” refers to a type of intricately-designed mask that is common in traditional Chinese operas, but the court wasn’t buying it.

Related Link: China Backpedaling On Fintech?

Surprisingly, under Chinese law, global companies must prove that their trademarks are popular in China itself before use of their trademark is considered illegal. While access to Facebook has been blocked in China since 2009, the court ruled that it remains a popular brand there.

Many mainland residents illegally gain access to banned sites like Facebook and Twitter Inc (NYSE: TWTR) via the use of virtual private networks (VPNs).

Apple Inc. (NASDAQ: AAPL) wasn’t quite so lucky in another recent trademark lawsuit in China. The company lost its case against a Chinese leather-making company that uses the name “IPHONE” on its products.

Disclosure: The author holds no position in the stocks mentioned.

Posted-In: Beijing Higher People's Court China face bookNews Emerging Markets Legal Markets Tech Best of Benzinga


Related Articles (AAPL + FB)

View Comments and Join the Discussion!