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Comcast Teams With Chrysler For Large Scale Push Tied To New Film

Comcast Teams With Chrysler For Large Scale Push Tied To New Film

Comcast Corporation (NASDAQ: CMCSA) goes full-tilt behind its new summer film "The Secret Life Of Pets."

On Monday, Comcast and Chrysler (Fiat Chrysler Automobiles NV (NYSE: FCAU)) revealed a massive partnership that will enlist a number of the media giant's properties with the new model of a top car company. Under the deal, Chrysler, Universal Pictures and Illumination Entertainment will release "multi-episode custom content pieces" to tie into the summer tentpole release of "The Secret Life Of Pets."

Related Link: NBC Re-Teaming With Dick Wolf For "Law & Order: True Crime"

The super-charged ads will promote the 2017 Chrysler Pacifica and the newest animated feature from the studio that brought you "Despicable Me" and last year's big hit "Minions." The deal also includes a pact with NBC late night host Seth Meyers as the human star of the ads along with his dog Frisbee.

This new partnership comes just a little while before the annual upfront presentation week in mid-May, when all the major networks sell their new programming to advertisers. For the first time in years, NBC will merge its broadcast and cable divisions into one presentation as a way to show off the brand synergy.

Image Credit: Public Domain


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