Tech In Asia Takes A Look Inside Netflix's 'Battle To Win The World'

Netflix, Inc. NFLX announced back in January it plans on rolling out its streaming video service globally.

Tech In Asia attended a gathering of Netflix employees and journalists prior to the release of the second season of "Daredevil" - marking Netflix's status as a "global entertainment provider." In fact, the publication suggested the simultaneous release of its properties worldwide is a "huge part of its mojo."

However, with a global expansion, comes a growing list of challenges. One of the largest challenges is the perceived notion that the international library of videos is "paltry." Many international users made use of VPNs and proxies to max their location and access the U.S. library, but this option is no longer available as Netflix cracked down on this practice.

Netflix CEO Reed Hastings argued the crackdown on VPNs and proxies is a necessary evolution to "respect" international licensing deals.

Another challenge is the fact that Netflix "isn't the only game in town anymore." Local Asian players, like Southeast Asia's iFlix and Hooq are competing head on. Meanwhile, countries like Indonesia decided to ban Netflix due to local regulations on film and broadcasting.

Finally, China Netflix's entry to the lucrative Chinese market marks a "big elephant in a room surrounded by a big firewall."

Bottom line, Netflix's global success may hinge on its licensing team that will "have to move as fast or even faster than all its other teams combined."