Twitter Confirms Reports It Hired An Ex-Apple Veteran To Run Its Communications Unit

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Various media sources reported in January that
Twitter IncTWTR
was looking to hire Natalie Kerris, a key member of
Apple Inc.AAPL
's public relations and communications department. Related Link:
Report: Twitter Eyeing Ex-Apple Veteran To Run Its Communications Unit
On Monday, Twitter's CEO Jack Dorsey Tweeted that Kerris has named as the company's new VP of Global Communications.
The Verge suggested that the hiring of Kerris is vital, especially at a time when one of the biggest challenges facing the company remains "explainign what the company's purpose actually is." Shares of Twitter were trading higher by 0.55 percent at $18.42 mid-Monday afternoon.
Posted In: NewsManagementJack DorseyNatalie KerrisTwitte rCommunicationstwitter
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