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Kendall & Kylie Jenner Are Keeping Glu Mobile Shares Higher

Kendall & Kylie Jenner Are Keeping Glu Mobile Shares Higher

Shares of Glu Mobile Inc. (NASDAQ: GLUU) were trading higher by more than 6 percent on Thursday after the company announced the availability of a new mobile game.

Glu Mobile's new game, titled "Kendall & Kylie" is available on the App Store and Google Play. The game features the "voices, likenesses, and exclusive video messages" from Kendall and Kylie Jenner. The game allows players to "interact with the sisters as friends and mentors as players work to realize their creative and career aspirations."

"Kendall and Kylie Jenner's combined social followers have more than doubled to over 150 million since Glu's original partnership announcement, showcasing their tremendous impact on pop culture," said Niccolo de Masi, Glu Chairman and CEO. "The global awareness of each of their personal brands makes them great partners for mobile gaming.

Related Link: Taylor Swift Helps Shake Glu Mobile Stock Up 30%

The stock has really started to recover since posting its Q4 results earlier this month. The company earned $0.02 per share on revenue of $61 million. Wall Street analysts were expecting the company to lose $0.03 per share on revenue of $50.5 million.

In addition, Glu Mobile also announced a new partnership with Taylor Swift to create a mobile game. Glu Mobile will collaborate with the Grammy award-winning popstar to develop a "one-of-a-kind digital gaming experience." The company added that it will provide further details of the game at a later date, but confirmed it will be released this year.

Shares traded recently at $3.80, up 6.4 percent. The stock hit a 52-week low of $1.98 earlier this year.


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