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Fitbit Investors Cheer Marc Benioff's Stake

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Shareholders were pleased as traders passed around an SEC filing that revealed, Inc. (NYSE: CRM) CEO Mark Benioff has a 5 percent common stock stake in Fitbit Inc (NYSE: FIT) with 5.3 million shares.

Benioff has been a fan of Fitbits and wearable technology for years, with Business Insider reporting he would give Salesforce management the devices as gifts. Benioff championed the activity-tracking smartwatch as early as 2008.

Related Link: Fitbit, Tesla Lead List Of Hot Stocks In Short-Selling Circles

Fortune reported that Benioff sees the product's "intimate" relationship with the customer as a potential model for other tech companies.

The beaten-down stock up 9 percent at $15.58 with the news Wednesday morning.

Posted-In: Marc BenioffNews Movers Tech


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