Market Overview

GoPro Trading Higher; Barron's Mentioned Sony, Under Armour Could Be Interested In Acquisition

GoPro Trading Higher; Barron's Mentioned Sony, Under Armour Could Be Interested In Acquisition

Shares of GoPro Inc (NASDAQ: GPRO) were trading higher by more than 4.4 percent early Monday. An article on Barron's (dated February 6) detailed several companies that may be interested in acquiring the action camera maker.

Despite the large decline in GoPro's stock, Barron's suggested that GoPro still has "some financial cushion to regain its footing" as the company holds no debt and boasts $474 million in cash on the balance sheet and that its enterprise value is just under $1 billion.

"That's a pittance for big tech companies that might be interested in GoPro's still-powerful brand, especially strong with adventurers and athletes," Barron's noted.

Barron's continued that while "oft-mentioned" Apple Inc. (NASDAQ: AAPL) is unlikely to make a move to acquire GoPro, Sony Corp (ADR) (NYSE: SNE) "could take the plunge." In addition, a "more outside-the-box" candidate to acquire GoPro would be Under Armour Inc (NYSE: UA) as the fitness apparel company has been "talking up its digital initiatives while launching new wearable technology."

On Friday, Microsoft Corporation (NASDAQ: MSFT) announced it inked a patent licensing deal with the wearable cameras company. While terms of the deal were not disclosed, MarketWatch reported that the agreement was for “certain file storage and other system technologies."

Shares of GoPro recently traded up 3 percent at $10.25 in Monday's pre-market session.


Related Articles (GPRO)

View Comments and Join the Discussion!

Posted-In: Barron's GoProM&A News Rumors Pre-Market Outlook Movers Tech

Don't Miss Any Updates!
News Directly in Your Inbox
Subscribe to:
Benzinga Premarket Activity
Get pre-market outlook, mid-day update and after-market roundup emails in your inbox.
Market in 5 Minutes
Everything you need to know about the market - quick & easy.
Fintech Focus
A daily collection of all things fintech, interesting developments and market updates.
Thank You

Thank you for subscribing! If you have any questions feel free to call us at 1-877-440-ZING or email us at