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WWE Discloses Multi-Year Extension For Video Game Properties With 2K; Shares Higher

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Shares of World Wrestling Entertainment, Inc. (NYSE: WWE) were trading higher by more than 2 percent on Thursday after the company confirmed an extension of a partnership with Take-Two Interactive Software, Inc. (NASDAQ: TTWO)'s subsidiary, 2K.

A new multi-year exclusive agreement has been established between WWE and 2K in which the video game developer has the exclusive rights to develop and publish WWE-themed video game properties across all the major platforms and distribution channels.

Related Link: WWE Investors: Tread Carefully, Stock Can Be 'Brutally Volatile' During Wrestlemania

"2K's partnership with WWE over the past three years has resulted in a successful and important addition to the Company's portfolio of profitable franchises," said David Ismailer, Chief Operating Officer for 2K. "We are thrilled with the positive momentum of the WWE 2K series, including generating year-over-year growth, as well as the success of WWE SuperCard. We are very pleased to extend our partnership with WWE and look forward to many more years of collaboration."

"2K's leadership in authenticity, quality and overall brand dedication has been a perfect complement for WWE," said Casey Collins, WWE Executive Vice President, Consumer Products. "Our continued partnership ensures WWE remains at the forefront of global video game brands as we continue innovating and publishing our offerings on multiple platforms."

 

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Posted-In: Casey Collins David Ismailer video games WWE WWE Entertainment WWE Video GamesNews

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