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Rolls-Royce On Big NAIAS Unveil: It's The 'Sexiest' Car We've Ever Built

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Benzinga partner Robb Report built a studio on the show floor of the North American International Auto Show, where host Katrina Szish had the chance to interview Gerry Spahn, head of North American communications for Rolls-Royce Holding PLC (ADR) (OTC: RYCEY).

How’s Business?

When asked about the state of the business, Spahn assured “business is very good.” 2015 was the company’s second best year ever -– only trailing 2014. Over the year, the company sold 3,785 cars around the world.

Check out the rest of the report here.

Business in North America is “outstanding,” he continued. The United States alone accounts for one-third of total global sales.

The New Rolls-Royce Dawn

The new Rolls-Royce Dawn convertible is currently on display at the Robb Report Live studio; the design was inspired by the 1953 Rolls-Royce Silver Dawn Drophead, one of only 28 prototypes ever built.

Built right after the Second World War, the Silver Dawn Drophead was intended to “give an optimism for a new world," Spahn said.

Rolls-Royce wanted the new Dawn to be “approachable, but lacked nothing on the presence, in the sense that a Rolls-Royce should give you.” It's the "sexiest" car the company has ever built, he said.

Disclosure: Javier Hasse holds no positions in any of the securities mentioned above.

Posted-In: Gerry Spahn Katrina Szish Robb Report Rolls-RoyceNews Events Media

 

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