Microsoft Exec: More Has To Be Done Before Consumers Ditch Their iPhone For A Microsoft Phone

Microsoft Corporation MSFT's Chief Market Officer, Chris Capossela admitted on Twit's Windows Weekly Show that the company's latest Windows smartphone isn't quite ready to attract mass adoption.

Capossela told Twit's hosts that Microsoft's flagship Lumia 950 is "solid" but more needs to be done to convince consumers to "move from an iPhone to one of [Microsoft's] phones."

Engadget further quoted Capossela as saying Microsoft needs "some sort of spiritual equivalent on the phone side that doesn't just feel like a phone for people that love Windows."

Engadget added that it's "clear Microsoft believes it has to get the hardware and OS right before customers -- and developers -- will flock to Windows Phones."