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Yahoo And NBC Renew Sports Alliance

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Yahoo And NBC Renew Sports Alliance
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Yahoo! Inc. (NASDAQ: YHOO) and Comcast Corporation (NASDAQ: CMCSA)'s NBC Sports Group on Monday announced they have agreed to renew their partnership.

As part of the agreement, the two companies collaborated together to deliver content on Yahoo Sports. Specifically, NBC provided video assets and "promotional power" to Yahoo's fantasy sports products. The two companies also announced a continuation of premium sports news and events coverage both online and on-air on NBC's networks.

Related Link: Could The NFL Be Driving Up Bids For Thursday Night Football?

"We're thrilled to not only continue our relationship with NBC Sports but also to expand the partnership as we work to bring more premium digital sports content to our users," said Ian Weingarten, SVP of Corporate Development and Partnerships at Yahoo.

Shares of Yahoo ticked down about 0.4 percent, while shares of Comcast were down about 0.8 percent.

Posted-In: Ian Weingarten NBC Sports Yahoo yahoo sportsNews

 

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