Digital Turbine Announces New Partnerships with Top Ad Agencies

Digital Turbine, Inc.

today announced expanded partnerships with top advertising agencies including WPP, Grow Mobile, M&C Saatchi, AOL, Denstu, and Fiksu ahead of the busy holiday season. Partner agencies represent top brands such as Marriott, Starbucks, eBay, Orbitz, Ikea, Zillow and Walgreens and many others. Strong demand from top brands corresponds with the expansion of Digital Turbine's available app placements from mobile operators in advance of the holidays. The ongoing shift of digital advertising spend to mobile is narrowing the $25 billion gap between percentage of ad spend and percentage of time spent on mobile compared to traditional media channels1 as brands continue to recognize the growing importance of mobile applications. End customers are increasingly turning to their smartphones for a growing number of applications from research, shopping, socializing and even delivery of their favorite products. Without a mobile presence, brands may lose out on an opportunity to meet their users directly where they are, the mobile phone. "We've seen demand for app placements expand well beyond traditional developers and games. Top brands from travel to retail are looking for ways to expand their reach to their customers through branded apps and homescreen placements. Together our goal is to deliver the right app to the right customer at the right time," said Bill Stone, CEO of Digital Turbine. "By partnering with leading ad agencies we exponentially expand our relationships with leading brands to fill the recent expansion of available app placements across all our North American mobile operator partners ahead of the busy holiday season. As the advertising industry continues to shift ad spend to mobile, we are well-positoned to capitalize on this market trend."