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A Big Apple Opening: Microsoft Store Opens On Fifth Avenue

A Big Apple Opening: Microsoft Store Opens On Fifth Avenue
  • Microsoft Corporation (NASDAQ: MSFT)'s new flagship retail store in New York City will open for the first time this week.
  • Microsoft's five-story store on Fifth Avenue will rival Apple Inc. (NASDAQ: AAPL) flagship store that is just a few blocks away.
  • Microsoft's store will showcase its tablets, PCs, Xbox, Lumia phones, augmented reality devices and other products and services.

Apple's iconic Fifth Avenue store with its unique glass cube entrance may now be overshadowed by Microsoft's new 22,000 square foot store that will open its doors to customers for the first time on Monday.

Microsoft's store is located just a few short blocks away from Apple's store and will sport a glass façade that allows pedestrians to glimpse inside the store. Once inside, customers can seek information and test out the company's wide array of offerings, including Surface Books, Lumia smartphones, Xbox hardware and games. The store will also be the company's only retail location to display its new $3,000 augmented reality headset, HoloLens.

Related Link: Wall Street Remains Polarized On Microsoft Following Strong Q3

The large property also allows Microsoft to deploy "store inside of stores" and will feature products from its partners, including Dell. The store will also feature several "Answer Desks" which offer assistance on any Windows hardware.

TheStreet's Brian Sozzi reported that Microsoft Stores COO David McAughan said that "one reason we built these stores is to showcase the first-party products we do have." The executive also said Microsoft is "at that point in time where we think we have a real story to tell."

Microsoft currently operates 111 retail stores across the world, well short of Apple's 456 stores.

Sozzi told Benzinga that Microsoft's new store is "Impressive" and he "likes the focus on services, video walls to drive in a consumer's eye."


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