Alibaba Announces Omni-Channel Retailing Plans for 2015 11.11 Global Shopping Festival

Alibaba Group

today revealed its omni-channel retailing plans for the 2015 11.11 Global Shopping Festival. This year, more than 1,000 retail brands, with 180,000 stores in 330 cities across China, will participate in this year's 11.11 Global Shopping Festival. In Beijing alone, more than 8,000 stores will join the 11.11 festival. Consumers will have access to products, prices, services, delivery options and membership benefits online as well as at the participating brands' physical stores. Brands participating in omni-channel sales include Estee Lauder and Mars, featuring products in 10 major categories: automobiles, home furnishing and décor, household items, consumer electronics, beauty and health, food, apparel, body care, baby