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Heineken, Diageo Complete Business, Licensing Agreements

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Heineken N.V. (OTC: HEINY) today announced that HEINEKEN and Diageo plc (NYSE: DEO) have completed a transaction to bring increased focus to their respective beer businesses and certain licensing arrangements in Jamaica, Malaysia and Singapore and Ghana. The transaction comprises:  HEINEKEN has taken control of Desnoes & Geddes ("D&G") by acquiring Diageo's 57.9% shareholding in this company. HEINEKEN now has full ownership of GAPL Pte Ltd ("GAPL"), having acquired Diageo's shareholding, which was slightly lower than 50%. GAPL owns 51% of the issued share capital of Guinness Anchor Berhad ("GAB"), which is listed on the Malaysian Stock Exchange. GAPL is also the licensee for Guinness and ABC Stout distribution for the Singapore market. HEINEKEN has sold its 20% ownership stake in Guinness Ghana Breweries Limited ("GGBL") to Diageo. HEINEKEN and Diageo have entered into licensing agreements for each other's brands currently in the respective portfolios in Jamaica and Ghana. This transaction is mutually beneficial and will allow both parties to concentrate their resources in the individual markets, whilst at the same time providing a framework for ongoing,

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