Market Overview

Amazon Banning Sale Of Google's Chromecast & Apple TV?

Amazon Banning Sale Of Google's Chromecast & Apple TV?
  •, Inc. (NASDAQ: AMZN) will reportedly ban the sale of Apple Inc. (NASDAQ: AAPL) and Google Inc (NASDAQ: GOOG) (NASDAQ: GOOGL) streaming devices.
  • The Internet retailer sent an e-mail to marketplace sellers, informing they will no longer be able to offer the Apple TV and Chromecast devices.
  • Shares of Amazon were up roughly 1 percent on Thursday.

According to Bloomberg, Amazon will ban the sale of Apple TV and Chromecast devices on its marketplaces, looking to gain an edge in the video streaming space. In an e-mail sent to marketplace sellers, the company said it would be allowing no new listings for said products, and that it would be removing the currently existing listings on October 29.

The e-mail reportedly explained, "Over the last three years, Prime Video has become an important part of Prime (…) It’s important that the streaming media players we sell interact well with Prime Video in order to avoid customer confusion" – and Prime Video does not run very smoothly on Apple TV and Chromecast devices.

Amazon’s Fire TV stick, “which plugs into an HDMI port to connect televisions with streaming services such as Netflix and Prime Video, is the company’s best-selling electronic device.”

While the Apple TV and Chromecast are being removed, Roku’s hardware, Microsoft Corporation (NASDAQ: MSFT)’s Xbox, and Sony Corp (ADR) (NYSE: SNE)’s PlayStation will still be available on Amazon marketplaces.

Disclosure: Javier Hasse holds no positions in any of the securities mentioned above.

Posted-In: Amazon Prime Apple TV Chromecast PlayStation PrimeNews Rumors Tech Best of Benzinga


Related Articles (AAPL + AMZN)

View Comments and Join the Discussion!
Don't Miss Any Updates!
News Directly in Your Inbox
Subscribe to:
Benzinga Premarket Activity
Get pre-market outlook, mid-day update and after-market roundup emails in your inbox.
Market in 5 Minutes
Everything you need to know about the market - quick & easy.
Daily Analyst Rating
A summary of each day’s top rating changes from sell-side analysts on the street.
Fintech Focus
A daily collection of all things fintech, interesting developments and market updates.
Thank You

Thank you for subscribing! If you have any questions feel free to call us at 1-877-440-ZING or email us at