Market Overview

Disguise Partners with Moose Toys for New Line of Shopkins Costumes


Disguise, Inc., the Halloween costume division of leading toy manufacturer, JAKKS Pacific, Inc. (NASDAQ: JAKK), today announced that it has secured a licensing agreement with Moose Toys to bring the loveable, collectible franchise, Shopkins to life in costume and dress-up form. Children will be able to become their favorite characters and show their love for Shopkins in a whole new way. As the Shopkins say, "once you shop…you can't stop." The multi-year, multi-category agreement grants Disguise rights to distribute Shopkins-licensed products across channels in North America. The deal was brokered by The Licensing Shop Inc.

"Shopkins is an incredible collectible phenomenon and we are excited to be a part of the magic with our costumes," said Joe Anton, President of Disguise, Inc. "Children love these tiny characters and we look forward to bringing them to life in a fun and authentic way that will resonate with fans."

"The success of Shopkins is its focus on social play; fans trade characters among friends and work together to grow their collections," said Paul Solomon, CEO Moose Toys.

The Shopkins costumes from Disguise, as well as dress-up items and accessories, are scheduled to be available at retailers Fall 2016.


Related Articles (JAKK)

View Comments and Join the Discussion!

Posted-In: News Press Releases