The Shifting Landscape Of TV

Advertisers and broadcasters alike are scrambling to find their place in the quickly changing world of TV programming. Consumer preferences are rapidly shifting and the need for traditional cable providers has

as more and more young people opt to cut the cord and use online viewing services like

and Hulu. However, traditional programmers like

,

and

are hoping to keep their businesses relevant through investment in up and coming media firms that they believe will revive millennials' interest in traditional broadcasting.

Comcast's NBCUniversal is

in early talks with progressive online media companies like Vice Media, BuzzFeed and Business Insider. Those outlets currently create online content that has become widely popular on the internet, but are hoping to break into the TV business. Comcast isn't the only firm interested in bringing on an internet heavy hitter, Disney and Fox have been working to secure investments in the digital media space as well.

Vice already produces both online content and TV programming, and the company has made a splash among young male viewers, a demographic that has been difficult for content creators to reach. The company isn't likely to sell to a big name like Comcast, though it would probably take on funding from a strategic investor.