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Cherokee Global Brands Enters Into a License Agreement With NTD Apparel for Its Everyday California(R) Brand

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Cherokee Global Brands (NASDAQ: CHKE), a global marketer of style-focused lifestyle brands, announced today that it has entered into a license agreement with NTD Apparel Inc. for its Everyday California® brand.

Everyday California
Crafted in Southern California, Everyday California(R) embodies the California spirit and celebrates living life to the fullest. Everyday California(R) apparel and accessories are the perfect match for any journey.

A photo accompanying this release is available at http://www.globenewswire.com/newsroom/prs/?pkgid=34521

This agreement provides NTD Apparel Inc. the rights to manufacture and sell Everyday California in certain apparel and accessory categories for adults and kids. The distribution will include specialty and department store retailers as well as resorts throughout the U.S. and Canada. Product is expected to launch spring 2016.

NTD Apparel Inc. is an industry leading apparel firm headquartered in Montreal, Canada that successfully markets to major retailers throughout North America. Drawing its strength from a multi-divisional corporate infrastructure, NTD Apparel distributes a wide variety of clothing and accessories for men, women, and children.

"In conjunction with the acquisition of Everyday California, we actively identified potential licensees that maintain core values which align well with our own value pillars of agility, vision and scale," said Henry Stupp, CEO of Cherokee Global Brands. "NTD's excellent reputation combined with their many years of experience will provide Everyday California with an enhanced level of market recognition, helping to strengthen the brand's presence throughout the U.S. and Canada."

Michael Eliesen, CEO and President of NTD Apparel Inc., commented, "We are very pleased to announce our partnership with Cherokee Global Brands and believe there is a demand for a brand that reflects the California lifestyle. Having a long history of working with licensors in both the U.S. and Canada, Cherokee Global Brands' approach is without rival. We are confident that our retail partners will be highly receptive to Everyday California's product offerings and look forward to a successful partnership with Cherokee."

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