Sealed Air Just Took Away A Guilty Pleasure For Millions

The joy of receiving a package in the mail is often enhanced once the box is opened and the contents are displayed. The thrill of having new stuff is typically topped off by the satisfying feeling of popping the tiny air pockets in the bubble wrap that protected said item. However,

is going to change things up by revamping its traditional bubble wrap and making the bubbles impossible to burst.

The company announced plans to roll out

— a new kind of packing material that will make it safer and easier to ship fragile items. iBubble Wrap comes in flat plastic sheets which can then be inflated by shippers. The plastic bubbles will be so durable that they no longer burst when under pressure.

While bubble wrap's makeover will be devastating to fans who enjoyed popping it, shippers are likely to embrace the new image. As uninflated rolls of the stuff will take up considerably less space in warehouses and on trucks, it will give online retailers more room to grow.

Sealed Air is expecting that the bubble wrap makeover will help the company maintain its place as a packaging solutions provider as e-commerce gains momentum. With most major retailers now providing customers with an online shipping option and big names like

becoming more and more popular, Sealed Air believes there is a major demand for new, innovating packaging options. Not only will the iBubble Wrap provide retailers with a way to save space, but the air bubble make up keeps their products from breaking in transit to customers.