Market Overview

Taylor Swift Stands Up To Apple


After famously snubbing Spotify because of the company's royalty payment scheme, Taylor Swift is at it again—this time criticizing Apple Inc. (NASDAQ: AAPL)'s new music streaming service.

In an open letter to Apple, the pop star apologized to fans for withholding her album, "1989", from Apple's streaming service saying that the company's decision to offer a three-month free trial was robbing artists of a large chunk of their royalties.

See Also: Taylor Swift Isn't The Only Star To Pass On Spotify: Here Are 4 More

A Voice For The Masses

Swift claims her resistance toward Apple's new program is motivated by her desire to protect smaller artists and has little to do with her own royalty payments. As Apple's three-month free trial won't pay artists for content played during that time, Swift said it would be "unfair to ask anyone to work for nothing."

The Artist Connection

Swift's letter to Apple underscores the importance of music industry connections and making artists happy as music streaming grows in popularity. While low cost services appeal to the public, popular musicians could start following in Swift's footsteps and withholding their content in hopes of better terms. Such a movement would add momentum to services with strong connections in the music industry, like rapper Jay-Z's Tidal service.

Posted-In: Spotify Taylor SwiftTech


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