Market Overview

Rocky Brands Launches Coyote Brown Military Footwear To Meet New Army Uniform Standards

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Rocky Brands (NASDAQ: RCKY) is prepared to meet the demand for Coyote Brown military boots after the Army announced June 2 that it would begin transitioning to a new Operational Camouflage Pattern (OCP) on July 1, 2015.

The Coyote Brown Rocky S2V boots will be available July 1 in conjunction with the Army's change in Operational Camouflage Pattern.
Rocky will have its regulation-compliant Coyote Brown S2V boots available in Exchanges beginning the first of July 2015. The Army will not issue boots in the new color until August, and the new pattern will not become standard issue until January 2016.

"Rocky takes great pride in the footwear we create for our men and women in uniform and consider it an honor to be a leader in the military footwear industry," said MAJOR (Retired) Mark Dean, VP of Rocky's Commercial Military Division. "In order to mirror the Army's issue plan, we have already begun manufacturing S2V boots in the regulated Coyote Brown color and the initial shipments will be available the first of July at the Exchanges designated in the first of three waves."

Rocky has increased production since the announcement of the new camouflage pattern and will continue manufacturing the S2Vs at a fast pace as demand is expected to be high beyond August as soldiers seek out commercial footwear options.

The Coyote Brown Rocky S2V boot is available as a flexible, rugged and durable option. The boots feature high-walled Vibram® 360-degree outsoles, Ankle Roll-Stop Stability™ technology, flash- and water-resistant Coyote Brown leather, CORDURA® side panels and S2V Sieve™ "Walk It Dry" technology that pushes water out of the boots as you walk. In addition to the soft toe S2V, Rocky will also offer safety toe and insulated versions.

Rocky military boots have been a staple in the armed forces since World War II. The company supplied more than one million pairs of shoes and boots to soldiers during World War II and the Korean War and has sustained its military footwear support in both Iraq and Afghanistan, continuing a tradition of producing quality combat and tactical footwear for more than 70 years.

Posted-In: News Press Releases

 

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