Dish Network's CEO Set To Launch A Wireless Triple Play

DISH Network Corp DISH will launch a wireless triple play package with a video and data bundle, according to a New York Post report by Claire Atkinson.

CEO Charlie Ergen has been developing the $20 per month Sling TV offering, which may be paired with a cloud-based data service which can utilize wireless spectrum the company recently acquired from the FCC for $13 billion.

“Rumors of Ergen’s big move picked up steam on Thursday when it emerged that DISH is looking to hire a chief marketing officer for what is billed as ‘something big,’ according to Yahoo! Finance, which unearthed a confidential recruitment document,” Atkinson wrote.

The document stated, “This is an incredibly exciting time in our history. We have reinvented ourselves in the past and we are preparing to do it again,” while DISH representatives told The Post they were “always looking for great talent to grow and evolve” their business.

The report indicated the need to reinvent DISH may be driven by the loss of 300,000 customers in 2014 and pressure from Wall Street following analyst downgrades.

Ergen addressed some of the issues in a recent conference call with analysts.

“Everything has to be in the cloud,” Ergen said, “and you [have] got to be connected to that brain and so it’s not just wireless spectrum and video and it’s going to be all kinds of other peripheral things that are going to come together.”

The report noted that Ergen felt “linear pay TV business probably peaked a couple of years ago,” and that the “world is changing — we’re missing the younger generation in pay TV.”

DISH Network recently traded at $67.59, up 1.73 percent.