Pixar Exec Says iPhone, GoPro Could Be Next Innovations In Film

John Lasseter, chief creative officer of the Animation Studios at Walt Disney Co DIS and Pixar Animation Studios Inc., discussed future innovations in film on Tuesday.

Speaking to an audience at the Academy of Motion Picture Arts and Sciences, Lasseter predicted that the day will come when a winning full-length film will be produced using only an Apple Inc. AAPL iPhone or GoPro Inc GPRO camera, according to a Variety report.

“People will tell you, ‘That’s not going to work,’ but yeah, that’s going to work,” Lasseter said. “But the reason they say that is because it’s not what they are used to.”

Lasseter understood the potential for resistance to new ideas based on his own experience in producing the full-length animated film, “Toy Story,” nearly 20 years ago.

“The filmmaker said every innovation in film – sound, color, feature length cartoons, computer animation – has been denigrated as unnecessary or impossible to pull off,” the report noted.

Changes to the “look and feel” of films would be inevitable just as film technology had already evolved from large, heavy 35-milimeter cameras to lighter steady-cams and finally "ubiquitous cell phones.”

Lasseter said that the “Go-pro and the iPhone are here” and they “give a vibrancy you have never been able to have before…I think a new film grammar is going to come with these things.”

GoPro Inc recently traded at $49.76, up 0.38 percent, while Apple Inc. traded at $126.48, up 0.49 percent.