#BransonsDayOff: Richard Branson Impersonates Ferris Bueller In Massive Chicago Parade

Richard Branson, billionaire founder of Virgin Group and backer of Virgin America Inc VA, played hooky in Chicago on Thursday.

In an elaborate homage to the 1986 film Ferris Bueller's Day Off, Branson partied in a massive Chicago parade outside the Virgin Hotels Chicago building in the city's Loop. Thankfully, Twitter captured the action.

It Started With A Tweet

And Another

And Then Today Happened

He Danced...And Everyone Waited

Then It Happened

The Promotion Appeared To Pay Off