Market Overview

Brown Shoe Company Announces Licensing Agreement with Diane von Furstenberg


Brown Shoe Company (NYSE: BWS) ( today announced it has entered
into a licensing agreement with Diane von Furstenberg to produce and
distribute a women's shoe collection, which will launch to consumers for the
Resort 2016 season.

"I love my legs, but I count on my feet! Nothing is more important than shoes
for the confident, sexy woman on-the-go. I am thrilled to partner with Brown
Shoe Company to bring this spirit to our shoe line," said Diane von
Furstenberg, founder and co-chairman of DVF Studio.

"For more than four decades, Diane von Furstenberg has shared her
sophisticated style with the world," said Diane Sullivan, CEO, president and
chairman of Brown Shoe Company. "This is a great opportunity, for both
companies, to continue to build on an already solid and successful global
lifestyle brand. Diane is such an inspiration to everyone and we look forward
to making amazing shoes together."

The contemporary collection will mirror Diane von Furstenberg's feminine,
effortless and classic styles. Distribution will be targeted to key wholesale
partners, both domestically and internationally, where DVF ready-to-wear and
accessories collections are sold. It will be managed out of Brown Shoe
Company's New York office by Jay Schmidt, division president of Contemporary
Fashion for Brown Shoe Company.


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