Market Overview

TrueCar Announces Forecast of 16.9 Seasonally-Adjusted Annual Rate, 'Solid March Auto Sales Amid Lingering Winter Weather'

Share:

TrueCar, Inc., the
negotiation-free car buying and selling mobile marketplace, projects the pace
of March auto sales expanded to a seasonally adjusted annualized rate (SAAR)
of 16.9 million new units on continued strong consumer demand even with one
less weekend than a year ago and harsh weather conditions across the country.

TrueCar Logo.

New vehicle sales, including fleet, should reach 1,524,700 units for the
month, down 0.8 percent from a year ago. Adjusting for one less selling day
compared with March 2014, deliveries should rise 3.1 percent on a daily
selling rate (DSR) basis, while the SAAR is up from 16.5 million.

"Spring has officially sprung but much of the country is still pushing away
snow piled up at the doorstep," said Eric Lyman, vice president of industry
insights for TrueCar. "Given what a strong month last March was, this slight
decline in total volume isn't surprising. We're bullish on the retail outlook
for the second half of the year and the industry remains on track to reach
TrueCar's 17 million-unit projection for 2015."

The new vehicle sales expansion, on pace to rise for a sixth consecutive year,
coincides with improving economic indicators including GDP, housing starts,
the Dow Jones Industrial Average and wages and salaries, all of which are
projected to strengthen in 2015. Similarly, new home sales reached a
seven-year high in February while the Consumer Price Index edged up 0.2
percent after three straight months of declines.

Fuji Heavy Industries Inc.'s Subaru brand may be the biggest gainer, followed
by Honda Motor Co. and Toyota Motor Corp., with respective increases of 10.6
percent, 4.5 percent and 4.2 percent. FCA and its Chrysler, Jeep, Dodge, Ram
and Fiat brands, should report a 1.3 percent gain even compared with March
2014's strong volume. This should be 60 consecutive months of year-over-year
of sales gains for FCA.

Incentive spending by automakers averaged $2,691 per vehicle in March, down
1.3 percent from a year ago and up 0.4 percent over February 2015.

"It's positive that incentives aren't rising from the year-ago level," said
Lyman. "This and steady demand for light trucks means automakers can expect
continued revenue gains."

Other key findings for March:

o Expected registration mix of 81.7 percent retail sales and 18.3 percent
fleet versus 81.9 percent retail and 18.1 percent fleet last March.
o Total used auto sales, including franchise and independent dealerships and
private-party transactions, may exceed 3,581,085, down 0.9 percent
compared with March 2014.

Forecasts for the 10 largest manufacturers by volume:

Unit Sales

Manufacturer March 2015 Forecast % Change vs. March 2014
FCA 197,500 1.3%
Ford 230,000 -5.5%
GM 256,900 0.3%
Honda 139,300 4.5%
Hyundai 61,500 -8.2%
Kia 52,500 -4.2%
Nissan 137,200 -8.0%
Subaru 49,200 10.6%
Toyota 224,500 4.2%
Volkswagen Group 49,000 -11.1%
Industry 1,524,700 -0.8%

Market Share

Manufacturer March 2015 Forecast March 2014 February 2015
FCA 13.0% 12.7% 13.0%
Ford 15.1% 15.8% 14.3%
GM 16.8% 16.7% 18.4%
Honda 9.1% 8.7% 8.4%
Hyundai 4.0% 4.4% 4.2%
Kia 3.4% 3.6% 3.5%
Nissan 9.0% 9.7% 9.4%
Subaru 3.2% 2.9% 3.3%
Toyota 14.7% 14.0% 14.3%
Volkswagen Group 3.2% 3.6% 3.2%

Incentive Spending

Incentive per Incentive per Incentive per Unit % Total Spending
Manufacturer Unit March Unit % Change Change vs. February March 2015
2015 Forecast vs. March 2015 Forecast
2014
FCA $3,451 7.4% 2.2% $679,409,675
Ford $2,864 -14.3% 3.9% $658,645,511
GM $3,137 -7.8% 1.1% $805,807,435
Honda $1,957 -7.3% 8.3% $272,597,558
Hyundai $2,300 25.3% 6.5% $141,450,000
Kia $3,054 26.8% 4.1% $160,323,788
Nissan $2,547 -5.8% -19.9% $349,495,000
Subaru $846 6.5% 6.0% $41,618,615
Toyota $2,000 13.6% 5.7% $448,933,573
Volkswagen $2,765 -1.0% 4.6% $134,648,960
Group
Industry $2,691 -1.3% 0.4% $4,096,412,725

Posted-In: News Press Releases

 

Related Articles (F + FCAU)

View Comments and Join the Discussion!
Fastest Market News Application
You'll Hear It First On Pro
Don't Miss Any Updates!
News Directly in Your Inbox
Subscribe to:
Benzinga Trading Daily
Get pre-market outlook, mid-day update and after-market roundup emails in your inbox.
Market in 5 Minutes
Everything you need to know about the market - quick & easy.
Daily Analyst Rating
A summary of each day’s top rating changes from sell-side analysts on the street.
Thank You

Thank you for subscribing! If you have any questions feel free to call us at 1-877-440-ZING or email us at vipaccounts@benzinga.com

Domtar Welcomes Investment By Schlumberger in CelluForce

Farmland Partners Inc. Announces Agreement for Acquisition of 15,042 Acres of Farmland for Cash and Equity Consideration