Creative Edge Nutrition CEO Sends Letter to Holders
Creative Edge Nutrition, Inc. (OTC: FITX), a nutritional supplement company focusing on active lifestyles, is pleased to announce that it has released a letter from its CEO, James L. Robinson, to update shareholders on the current status of the Company.
Dear Valued Shareholders,
I want to personally thank you for being a shareholder in Creative Edge Nutrition, Inc. I particularly appreciate those whose loyalty has kept them on board through the ups and downs of the past year; you have not gone unnoticed or unheard. I am excited to now announce major updates for the future of our Company and this letter begins to outline our intended vision and plans.
Creative Edge Nutrition has undergone a number of changes and challenges in the past few year
s. Our core business has historically
been in the nutrition industry, and the introduction of energy products such as; drinks and our delicious tasting bars that will be in line with our core business strategies. The past management had a vision to refocus the company from the nutritional supplement industry to the medical marijuana industry. As many of you are aware, the focus solely on the medical marijuana industry is the core strategy of CEN Biotech, Inc., which is in the process of being spun out of Creative Edge Nutrition via a form 10 while getting the financials audited by a PCAOB qualified auditor and we will release updates on CEN Biotech as we get them. Creative Edge Nutrition will have no relationship or ownership in CEN Biotech. We do, however, plan to offer an energy product containing legal active cannabinoids as part of our 2015 product launch. We will target the medicinal marijuana population and medical marijuana dispensaries with a very unique product that compliments and extends the marketing of our core energy drink product lines.
I am aware that over the past few years, the Company has incurred many challenges to gain a footprint in the nutritional supplement market. The Company developed a range of Cenergy supplements, but was unable to successfully penetrate the marketplace with desired market share for various reasons, and ultimately lost its focus when energies were centraliz
ed on its CEN Biotech subsidiary. We will
implement a new approach to expand the Cenergy products line to the major retailers and distributors. The products are currently marketed through online retailers at www.bodybuilding.com, www.amazon.com, and www.fitnessone.com. Additionally, we will brand the Cenergy products line through fitness and athletic endorsements.
We are in the "New Age Beverage Industry under the category Functional Beverages/Energy Products". It is our intended plan to focus on our energy drink products and nutritional market targeting active lifestyles and well-being with a line of energy drinks such as beverages, our delicious tasting energy bars and more, including unique legal active cannabinoids infused product lines. It is our goal to reward your commitment as shareholders with accurate and timely information and strategic partnerships that are not only transactional but transformational in nature. The company will implement a distribution and sales strategy that will be impactful and provide immediate measurable results.
My personal goal when I recently took over the company was to launch an industry leading energy drink line and to accelerate revenue, achieve profitability and shareholders' value. I have done this before through my network marketing and strong relationships with industry leaders taking a former company Pitbull Energy Drinks from start-up to a multimillion
dollar brand. The same strategy that my
team employed in achieving penetration in all major U.S. markets and Mexico, earning valuable shelf space in over 72,000 stores nationwide, will be utilized in the expansion and success of Giddy Up Energy Products/Food & Beverage Company product lines. I intend to utilize this approach coupled with my strong relationships with many major retailers and distributors to once again penetrate a nationwide marketing plan that will include, but not limited to, major retailers such as; Wal-Mart, K-Mart, 7-Eleven, Walgreens, Safeway, AMPM, BP, Albertsons, Rite Aid, Costco, and other retailers, as well as, military contracts. This same business model will be followed to accelerate our business plan.
We will maintain our corporate office and warehouse space in Beverly Hills, California which will service smaller accounts while major accounts will be drop shipped. Our manufacturing partners are the largest and best in the business and will deliver the level of expertise that they did for my former company product lines. Our distribution channels are second to none and will target the grass roots marketing and branding approach that is a staple of a successful energy food & beverages company.
The New Age Energy, Food and Beverage products market is a multi-billion dollar market and growing at double digit rates. Initial market tests of Giddy Up Energy Products have been received with overwhelmingly positive reactions to its unique good tasting flavors and vibrant packaging.
Our core marketing strategy is to brand Giddy Up as the "must have" energy drink brands for the everyday person and the workout enthusiasts. We have strong celebrity endorsers and sponsorships to support the launch of our Giddy Up product brands. One taste of our Giddy Up beverages and you will never want to drink another brand or similar medicinal tasting energy drink again!
Again, thank you for your patience and support during this time of transition. I cannot explain or make excuses for what has happened in the past. I can however, take responsibility for refocusing the company on our initial vision and mission to become a major player in the multi-billion dollar New Age Energy Products marketplace, and as one of the first energy drink product to successfully target the hip hop generation to implement a strategy for Creative Edge Nutrition that will increase revenues and shareholders' value. This is an exciting time for us as we execute our business plan to become a major player in the New Age Food and Beverage industry. The outlook for Creative Edge Nutrition and Giddy Up Energy Products has never been brighter! The development of our website is complete and we will be announcing the launch in the coming week.
I also want to state the company has no plans to do a reverse in 2015.
If you have any questions regarding our Company that is, please feel free to email email@example.com
James L. Robinson, CEO
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