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Microsoft Proves It's Still An Innovator

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Microsoft Proves It's Still An Innovator

Microsoft Corporation (NASDAQ: MSFT) fired back at naysayers who claim the company has fallen behind peers like Apple Inc. (NASDAQ: AAPL) and Google Inc (NASDAQ: GOOG)(NASDAQ: GOOGL) in the tech race by unveiling a new operating system and some very impressive hardware Wednesday.

Related Link: Windows 10 Offers Chance To Reload On Microsoft If You Didn't Get In Before

Windows 10

The company’s latest operating system, Windows 10, is expected to shift Microsoft’s business plan to make room for new devices and embrace the growing popularity of app purchases. The new system will be a free upgrade for many existing users, something that could cost the company as much as $500 million. However, Microsoft is looking to make up for the lost revenue as customers spend on apps and new hardware.

The Future Is Here

Speaking of hardware, the talk of the town on Wednesday was Microsoft’s latest gadget, a holographic visor. The visor is able to project lifelike 3D images of everything from the surface of Mars to a Skype call. Microsoft said the technology will be ready for mass markets in autumn when Windows 10 is released, but critics believe the company will need more time to prepare the device for the general public.

As with all wearables, it remains to be seen whether or not people will be willing to wear the visor, but it is expected to be a popular addition to video games like Minecraft. Virtual reality technology is expected to become a major part of computing in the coming years and it looks like Microsoft will be the first to step into the new arena.

 

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