Market Overview

The Future Is Here: Soylent Nutrition Replacement Beverage


Heard of the flavorless food replacement drink Soylent yet? Brain child of software engineer Rob Rhinehard, the nutrition drink is gaining popularity among the startup crowd who are looking for a fast, cheap way to ingest their daily nutrients.

While a tasteless, beige shake doesn’t sound like a smart investment, the company recently received $20 million in funding to expand its operations and fulfill its enormous backlog of orders.

That’s right -- a backlog of orders. The company currently has a four- to five-month waiting list for new customers to receive their starter kits.

The whole concept may seem mind-boggling, especially as more and more consumers seem to be shifting their preferences toward companies that offer organic, fresh food offerings. But one needs only to Google "Soylent" to see why investors might see the company as the next big thing.

Related Link: Nomura Initiates Mead Johnson Nutrition At Buy

New Facet Of Community-Based Health

Soylent has a community of devoted followers who are interested in the nerdy side of food. Instead of following mainstream trends, Soylent consumers are interested in using science to improve nutrition. Chris Dixon, a partner at Andreessen Horowitz, the firm responsible for the bulk of Soylent’s most recent funding, compared Soylent to GoPro Inc (NASDAQ: GPRO) in terms of community.

Target Price? Low

In any case, Soylent is planning to use its influx of cash to expand its manufacturing and shipping capacity and make the product more available to the masses. Rhinehard also wants to invest in taking the drink’s $3 price tag dramatically lower, saying that the company aims to “make food so cheap only the rich will cook."


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Posted-In: Andreesseen Horowitz Chris Dixon Rob Rhinehard SoylentSuccess Stories Startups Markets General