Pandora Falls Amid Spotify And Uber Integration

Pandora Media Inc. P shares fell Monday amid news that Spotify and Uber are teaming up.

According to Spotify, the integration between the companies will allow Uber riders to select their preferred playlist from the Uber iOS or Android apps.

“When you request a car, you’ll be able to choose the music you want to hear on the journey. When your ride arrives, it’ll be your tunes on the car’s speakers,” according to Spotify.

Here are the steps, according to the Spotify website:

1. “Connect your Spotify account from the Uber Profile screen or sign up.
2. Request a ride in the Uber app. If you get matched with a music-enabled Uber, the music bar will appear at the bottom of the Uber app.
3. Tap the music bar and select music from our ready-made playlist, your playlists or search for something new.
4. If you want you can wirelessly control the music from either the Uber or Spotify apps until you arrive at your destination.
5. Sit back and enjoy the soundtrack to your ride.

"The new Uber and Spotify integration, available to all Uber and Spotify Premium users on iOS and Android (in beta), starts rolling out on Friday, Nov. 21 in our 10 launch cities. The integration will continue to roll out globally over the coming weeks.”

Pandora Media Inc. recently traded at $20.43, down 5.02 percent.