Keurig Green Mountain And SUPERVALU Announce New Java Delight Coffee For Keurig Hot Brewers

Keurig Green Mountain, Inc., (Keurig)

, a leader in specialty coffee, coffee makers, teas and other beverages with its innovative brewing technology, and SUPERVALU INC.

, one of the largest grocery wholesalers and retailers in the United States, today announced that the companies will offer affordable Java Delight® brand coffee products in convenient K-Cup® packs for the Keurig® hot brewing system. The Java Delight brand K-Cup® packs, which became available this month, bring together the quality and value of the Java Delight brand with the consistency and integrity of Keurig Brewed beverages. (Photo: Business Wire) “Java Delight is a welcome addition to our Keurig brand family,” said John Whoriskey, president of U.S. sales and marketing at Keurig. “By working with SUPERVALU, we can offer shoppers across the country the value pricing and rich flavors they expect from their favorite SUPERVALU brand, all with the added convenience of the Keurig Brewed® seal, ensuring premium quality with each and every cup.” The newly licensed Java Delight coffee brand K-Cup® packs will be offered in SUPERVALU's company stores, which operate under the Cub Foods®, Hornbacher's®, Shop 'n Save®, SHOPPERS® Food & Pharmacy, and Farm Fresh® banners, as well as the more than 1,800 independent stores the company serves. The Java Delight brand K-Cup® packs, which became available this month, bring together the quality and value of the Java Delight brand with the consistency and integrity of Keurig Brewed® beverages. “At SUPERVALU, we work hard to give our customers a great experience by offering a wide assortment of quality products, including thousands of affordable private brand items,” said David Young, vice president of private brands at SUPERVALU. “With the introduction of these new K-Cup pack varieties, shoppers can enjoy the great value and delicious taste of Java Delight coffees with the convenience that Keurig delivers.” Keurig® hot system brewers use innovative brewing technology to deliver a fresh-brewed, perfect single cup of hot or brewed over ice coffee, tea, cocoa, or fruit brews every time at just the touch of a button. With the next generation Keurig® 2.0 brewer, consumers are able to brew both a single cup and a carafe of coffee from a Keurig® brand pack. With Keurig 2.0 brewing systems, consumers continue to get the same Keurig quality, simplicity and beverage choice they expect with more than 50 brands and more than 275 beverage varieties currently available, all brewed with Keurig's new beverage-optimizing brewing technology.