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BlackBerry Limited
, a global leader in
mobile communications, announced today that BBM(TM) Channels can be
managed with Hootsuite, allowing social media teams to engage with
their Channel followers directly from the Hootsuite dashboard.
Hootsuite is the world's most widely used social relationship
platform for businesses and organizations to collaboratively execute
campaigns across social networks from one secure, Web-based
dashboard.
The integration will allow Hootsuite owners to incorporate BBM
Channels into their social strategy, leveraging a mobile and highly
engaged audience. All users across Hootsuite's Free, Pro and
Enterprise tiers are able to manage their BBM Channels. For social
media practitioners, community managers and digital marketers,
Hootsuite makes it easy to incorporate content from other owned
social media channels into their promotional strategies on BBM.
"Managing a brand's social media presence is a juggling act.
Marketers need tools that can help them automate and streamline the
management of content across multiple platforms," said Matthew
Talbot, Senior Vice President, Emerging Solutions at BlackBerry.
"With Hootsuite, we've made it as simple as clicking a button to
share posts on BBM Channels to other social media sites like
Facebook, Twitter, LinkedIn and Google+ and vice-versa."
The owner of a BBM Channel can engage directly with their subscribers
from the Hootsuite dashboard - posting messages, sharing pictures,
sparking discussions, moderating and responding to posts, and sharing
and promoting other brand-related content. As the community interacts
with the content, the dashboard provides real-time analytics to the
Channel owner that measure and report users' activity. This not only
saves marketers time, it helps them be more strategic with their
social media engagement.
"With the undeniable popularity of messaging apps, brands are looking
for ways to join the conversation," said Greg Gunn, Vice President,
Business Devel
opment, Hootsuite. "Our collaboration with BlackBerry
on the BBM Channels App will empower users to leverage social
strategies in real-time across multiple platforms, straight from the
Hootsuite dashboard."
"Both social media and messaging channels have been a powerful tool
for FC Barcelona to engage with our large active global fan base. By
bringing together Hootsuite and BBM Channels, FC Barcelona now has a
way to bring their Channels content into their social media workflow
to expand the reach of brand and user-generated content. The ability
to be more social as an organization is integral for our success, and
we expect nothing less,"said Didac Lee, FC Barcelona Board Member,
Technology Area Director.
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